To care for your leather bag, store it in a cool, dry place, away from sunlight and heat. Clean it regularly with a soft cloth and use a leather cleaner for deeper stains. Apply a leather conditioner every few months to maintain suppleness. Avoid water exposure, and if wet, blot it with a cloth and air dry. Protect it from stains by keeping it away from food, makeup, and ink. For scuffs, use a leather polish to restore the finish.